There’s more information available online about the people you are trying to reach than ever before. It goes well beyond the firmographic data that we can find with a quick Google search. Brands are pouring their thoughts, dreams, motivations, and desires into each piece they produce and sharing it with the world. In fact, in 2021, CMO’s invested $119 billion in content marketing according to a study by Forrester. That’s a whole lot of content and can be overwhelming for sales to navigate.

The problem is there’s not enough time in the day to research content on their future customers the right way.

Every great sales professional understands that researching and using content can create more effective prospecting but sales efficiency and productivity is dependent on how the organization curates, verifies and shares content across the sales process.

Join Chad Trabucco, Director of Revenue Enablement at Guru and Alex Zikakis, VP of Enablement at Sales Assembly for a conversation on how to build a culture of content with sales and ways to make access easier with Brett McGrath, VP of Marketing at The Juice.